Electronic Imaging In Consumer Photography

John Larish

With Sony's August 1981 announcement of its Mavica camera system, many predicted the end of traditional silver halide photography. Instead, the consumer market has yet to adopt the product, and only a few in the commercial and professional areas have taken an interest. Does this mean that the companies who pioneered this technology have failed? Far from it. Today, both Sony and Canon—early marketers of analog still video systems—have a good grasp on the markets for these products, and by 1994, all electronic cameras will be digital.

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