There Is No Market for Nanophotonics

Tom Hausken

But there is a market for the things that nanophotonics does.

figureNanophotonics is a set of disciplines, serving multiple vertical markets. [OSA Industry Development Associates (OIDA)]

Nanophotonics, a subset of nanotechnology involving the novel, multidisciplinary use of nanoscale effects involving light, is a horizontal scientific discipline, not a vertical market. But end users don’t care about disciplines—the end user only wants effective products at a good price.

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