Competitive Intelligence: The Other Side of Market Research

Dean Faklis

In the March installment of this column, we discussed product positioning, differentiation and the identification of niche markets from the customer’s perspective. This month, we focus from the provider’s perspective on competitive intelligence: techniques that can be used to gather and analyze information about competitors, customers and markets.

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Competitive Intelligence: The Other Side of Market Research

Dean Faklis

In the March installment of this column, we discussed product positioning, differentiation and the identification of niche markets from the customer’s perspective. This month, we focus from the provider’s perspective on competitive intelligence: techniques that can be used to gather and analyze information about competitors, customers and markets.

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Publish Date: 01 August 2003


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