Marketing is Engineering
Geoffrey A. Moore
From the beginning, God created the heavens and the earth, light and darkness, good and evil, engineering and marketing. These divisions have always been considered eternal. It would be as blasphemous for an engineer to presume to master marketing skills as it would be ludicrous to contemplate the reverse. And thus it has come to pass, that engineers have kept themselves pure, and that marketers have wallowed in their defilements, and that investors have lost patience with each.
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