Managing New Product Development

Robert J. Potter

My assignment is to communicate some of my thoughts on the successful development and introduction of new products. I will concentrate on general principles because they apply equally well to software, hardware, services, or some combination of these elements. This discussion applies to technically rich products and excludes consumer products, fads, and other products that might be distinguished only by the way they are marketed.

Access to the full text of this article is restricted. In order to view this article please log in.


Add a Comment

comments powered by Disqus