Managing New Product Development
My assignment is to communicate some of my thoughts on the successful development and introduction of new products. I will concentrate on general principles because they apply equally well to software, hardware, services, or some combination of these elements. This discussion applies to technically rich products and excludes consumer products, fads, and other products that might be distinguished only by the way they are marketed.
Become a member or log in to view the full text of this article.
OSA Members get the full text of Optics & Photonics News, plus a variety of other member benefits.