Working with Edwin Land

George Ehrenfried

When I first joined Polaroid in 1946, I worked on the second floor of an unglamorous brick building with a huge worn-looking, white-on-black sign painted on its wall, saying, "Kaplan Furniture Company, Mfrs. of Colonial Reproductions." This was mostly occupied by the SX-70 lab. Almost nobody in the company outside the lab group knew what SX-70 meant. The first tantalizing hint was given at the 1946 company Christmas party. After a stirring rendition of the famous Trumpet Voluntary by a Boston Symphony musician, followed by a speech by Land about the company's prospects for the coming year, suddenly a movie clip from "The Horn Blows at Midnight" flashed on the screen.

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